snapADDY Blog - Tips & Tricks for Marketing & Sales

What does characterize a good salesperson? Motivating, convincing, communicative – these are certainly all qualities that characterize a good the salesperson. With these talents, nothing should stop a successful turnover. But if it were not for those unloved administrative tasks...

Isn't it frustrating to have poorly maintained data that requires a lengthy manual update or remains incomplete due to the time and effort involved? This question will certainly cause some hands to go up in your team.

As a Salesforce expert, Christian Kaimel talks to our Head of Operations Marcus Klapprodt in an interview. Christian Kaimel works at e1 Business Solutions GmbH, a company that spun off from the AVL Group in 2001 to focus on process consulting and electronic implementation of business processes. He has supported the introduction and implementation of Salesforce in the group since 2008. In addition, he also consults on external customer projects, is a key speaker at Salesforce, and is thus a true Salesforce luminary.

With almost 12,000 employees, the AVL Group is the world's best-known company for development simulation, testing of drive technology, and measurement and testing technology. The AVL Group operates in the automotive, automation, industrial, and mechanical engineering sectors and is headquartered in Graz, Austria.

After long, nerve-wracking weeks and months full of meetings and continuously weighing up the advantages and disadvantages of all offered systems, it is finally time to decide on a CRM! The joy is great, it can finally get started. Decision-makers are all excited when they look at studies on CRM usage. According to Hubspot, implementing a CRM can increase company revenue by nearly a third, and sales team productivity increases by the same amount. The marketing department also has reason to cheer. Conversion rates can increase by up to 300% under the influence of the new CRM. So, roll up your sleeves and get going!

How can you increase your sales conversion rate through Lead Nurturing? Good question! Let's start with an example because it has certainly happened to all of us: You shop online, fill your shopping cart, and then you don't submit the order after all. But why does this happen?

Marcus Klapprodt, Head of Operations, had the pleasure to talk to CRM project coordinator Benjamin Braun. After a thorough education as an industrial mechanic, our interview partner made a lateral move into sales. As the piles of visit reports and business cards on his desk grew larger and larger, Benjamin Braun decided to implement a CRM system. Since then, he is the responsible for the CRM system roll-out and implementation and their data quality improvement.

Gebrüder Heller Maschinenfabrik was founded in Nürtingen, Germany, more than 100 years ago. It started as a small toolmaker's shop but currently, it is a globally operating company and leading manufacturer in the CNC tool and machine sector with around 3,000 employees and five production sites. Benjamin Braun worked for the German machine manufacturer until June 2021.

Choosing a business card scanner is not easy. In addition to the different functions and the different user interfaces, the recognition quality of the scanned business cards is the essential criterion for the purchase decision if you want to reduce manual typing to a minimum. Therefore, we have tested five popular business card scanners in a complex test procedure.